Elevate your rental’s charm and stand out from the competition.
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Imagine what life could be like if you always had the right clients for your property, ready to book at a higher price. You'd only need to focus on managing bookings. My staging expertise can significantly enhance your experience as an investor or realtor.
By staging and automating the lead flow with Home Staging for Short-Term Rentals, we can achieve higher prices and outstanding results quickly. You can then leverage these results to attract even more clients every day!
This is what’s possible with me, Francesca Martinelli, Italian Home Stager with over 10 years of experience in Staging and Real Estate Marketing, now serving the Sarasota area.
Welcome to
Staging Sarasota.
Ready for your listing to change?
I know you are facing challenges and the market
I know you are facing challenges and the market
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every day in sarasota area
"I'm not exaggerating when I say that the apartment has truly attracted great interest and that after less than a week of advertising I had already received" the first purchase offer.”
I know what it means to have old and empty homes, unrealistic clients and lack of people really ready to book your house BUT thanks to my experience in home staging, tests, strategy and European style I can serve you and help you elevate your STR's in the Sarasota area.
with love from italy, now serving the Sarasota and Siesta Key area
we bring a blend of European elegance and Floridian charm to your property.
introducing...
before and after
Through home staging techniques, I increase the revenue of short-term rentals. My Home Staging Method and Home Personal Shopping Service will support your business for years to come. Want to reach more people? We’ll convert visitors into clients quickly with a proven, step-by-step Home Staging process.
Walk&Talk STR's Consultation starting from $247/1 hour.
Home Staging Walk&Talk STR's Consultation offers comprehensive consulting for the entire home, inside and out.
We walk through the property and give you suggestions on how to maximize your home’s booking potential.
Initial Consultation: we'll visit your property to assess its potential and discuss your goals.
Quotation: based on the consultation, we'll create a customized quote.
Design Proposal and Implementation: our team will elaborate a design plan, including furniture selection, color schemes, and decor items that enhance the appeal of your rental. We'll handle everything from sourcing furniture and decor to arranging the pieces perfectly. We'll ensure every detail is meticulously executed to create a cohesive and inviting space.
Final Touches and Home Personal Shopping: we add finishing touches, such as artwork, accessories, and greenery, to complete the look.
Photography Setup: once styled, we’ll prepare the space for professional photography to showcase your rental in the best light.
Your property will be photo-ready and irresistible to potential guests.
LET'S BREAK it DOWN
Ideal for property owners who need help with specific areas or who already have some furnishings but require professional styling to maximize their rental's appeal.
Consultation: we'll identify the areas that need enhancement and discuss your vision and budget.
Quotation: based on the consultation, we'll create a customized quote.
Design Recommendations: you'll receive tailored suggestions for furniture, decor, and layout changes to optimize the space.
Styling Session: our team will rearrange existing items and incorporate new pieces to elevate the overall aesthetic. We focus on creating a cohesive and attractive look that appeals to guests.
Photography Setup: once styled, we’ll prepare the space for professional photography to showcase your rental in the best light.
Perfect for out-of-town property owners or those preferring a more hands-on approach, our virtual staging service provides expert guidance remotely.
Virtual Walkthrough: using video conferencing, we'll tour your property and discuss your objectives and challenges.
Quotation: based on the consultation, we'll create a customized quote.
Customized Design Plan: you'll receive a detailed design plan, including a shopping list for furniture and decor, layout suggestions, and styling tips tailored to your property.
Implementation Guide: we provide step-by-step instructions to help you arrange and style your space. Our support ensures you achieve a professional look on your own.
Follow-Up Consultation: after you've implemented the plan, we’ll schedule a follow-up session to review the results and offer any additional advice.
Service Overview: Transform your space with ease using our Home Personal Shopper service! Feeling overwhelmed about redecorating? Our service is your perfect solution. We combine the expertise of professional Home stagers with the convenience of a personal shopper to guide you through the entire process.
Whether you’re revamping a single room or an entire home, we make sure every step is straightforward and stress-free.
Base - Online Package: starting at $195
Base - Sarasota County Package: starting at $365
Service Overview: Home Memories Photography offers a unique window into the daily rhythms that make your home a living storybook.
Inspired by a nostalgic desire to capture the fleeting, ordinary moments that are often the most heartfelt, this service specializes in documenting the unposed, genuine interactions that define your family's everyday life. From the quiet joy of morning routines to the laughter-filled dinners, we turn these everyday scenes into lasting memories.
Clients can choose a specific moment during their day (e.g., the Harris family preparing for little Eric’s football game) to have immortalized through our lens, ensuring the session resonates with personal significance.
Session Cost: $275 for an hour session/moment selection. This fee includes the photography session at your home, professional post-production of the images, and the digital photo book delivery.
LET'S BREAK it DOWN
Higher Rental Rates: professionally staged homes often command higher rental prices, maximizing your income potential.
How does this sound?
Increased Bookings: a staged property attracts more potential renters, leading to higher occupancy rates and consistent bookings.
Positive Reviews: guests are more likely to leave positive reviews for properties that offer a visually appealing, enhancing your property's reputation.
Stand Out in the Market: a unique blend of European elegance and Floridian charm will make your property stand out in a competitive market, giving you an edge over other rentals.
Professional Appeal: our expert staging creates a polished and inviting look that appeals to a wide range of guests, from vacationers to business travelers.
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1. QUOTE: contact us with details about your project. You will receive an email with a preliminary estimate and the date for a site inspection.
2. PAPER WORK + SITE INSPECTION: you will receive the contract, invoice and secure a project plan and staging date.
3. HOME PERSONAL SHOPPING + INSTALL: we'll buy what is best for your home, followed by the staging and installation of furnishings, artwork, and decor.
“The impact of Ms. Martinelli's staging was immediate and profound. The open house event attracted a flurry of interested buyers, and to our astonishment, the property was sold within 24 hours of being staged. This rapid turnaround is a testament to Ms. Martinelli's ability to create environments that resonate with prospective buyers on a deep emotional level, ultimately facilitating successful real estate transactions."
T. Miller
"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"
Joshua
So let's get them started!
"I hope there are opportunities to work with you again because you are contagious in your enthusiasm."
“Francesca, you are truly a special person and I hope there are opportunities to work with you because you are contagious in your enthusiasm.”
Paola Marella
Yes, Home Staging Works!
"Outstanding abilities through her work."
“Francesca has demonstrated her outstanding abilities through her work on large-scaleprojects, such as the Bird Key project, which involved staging a property valued at over $2 million. Her ability to conceptualize and execute designs that not only enhance the aesthetic appeal of a property but also maximize its market value is truly remarkable."
Norma Mladineo
"She knows the meaning of marketing and just how crucial it is in today's world.”
“Francesca knows the meaning of marketing and just how crucial it is in today's world.
As The Creator of the Home Staging and The Home Staging Industry I enjoy and take pride in the Home Stagers who Love the Staging Industry and excel in their Trade. Francesca Martinelli is One of Those Professionals and a Highly Respected Distinguished Home Stager in that Category.”
Barb Schwarz
Sarasota, Longboat Key, Lido Key, St. Armands, Bird Key, Siesta Key, Lakewood Ranch, Osprey and Venice.
Whether it’s a traditional home, a modern new construction, a short-term rental apartment, or a luxury beach home, each property requires a custom approach. Staging is the solution. I will identify the focal points and key elements that should stand out, ensure a timeless styling flow for each room, and consider the needs and demographics of potential clients. The result will be a customized staging project perfectly suited to your home.
The beauty of your home is often hidden in plain sight. A small push might be all you need to transform it into a masterpiece. Let us help you elevate your space to its fullest potential.
You're in the right place.
"Home staging is no longer optional in this real estate market, it is a must!"
CONTACT US NOW
"The properties are enhanced with home staging and targeted marketing strategies.
Definitely recommended!"
"Put another highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is."
"And another one-liner highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is."
I'm Francesca,
your Home Stager.
Francesca Martinelli is a Professional Home Stager, an Accredited and Certified Staging Design Professional™, and an Expert Short-Term Rental Stylist™. She holds the prestigious RESA-PRO®️ designation, ensuring a higher level of ethics and professional practices.
Hey there!
Home Stager with more then 10 years experience
Francesca Martinelli, an Italian Home Stager with over 10 years of experience in Real Estate Marketing and Home Staging, now serves the areas of Sarasota, Longboat Key, Lido Key, St. Armands, Bird Key, Siesta Key, Lakewood Ranch, Osprey, and Venice.
As a coach and mentor in Italy, Francesca provides also the highest level of training in the Home Staging and Real Estate Marketing industry.
Francesca Martinelli has been recognized by the USCIS as an "individual who possesses extraordinary ability in arts, education, and business, with a demonstrated record of extraordinary achievement in the Home Staging industry." She has been acknowledged both nationally and internationally for her achievements. Francesca has personally staged properties for international clients in Milan, Bologna, Rome, Carpi, Sarasota and Miami.
Most recently, Francesca received awards from TEDx, being recognized as one of the best Home Stagers in Italy.
With a strong background in Staging and Real Estate Marketing from over a decade in Italy, Francesca excels in working with high-level clients, delivering exceptional service and outstanding results.
From Italy
to Sarasota
It Dramatically Increases Booking Rates and Rental Income.
Professionally staged homes attract more potential guests, leading to higher booking rates and increased occupancy.
A well-staged property stands out in listings, making it more appealing to renters. As a result, you can command higher rental prices, significantly boosting your income.
That’s amazing!
But there’s more.
It Provides a Superior Guest Experience Leading to Positive Reviews and Repeat Bookings.
A beautifully staged home offers a comfortable and inviting atmosphere that enhances the overall guest experience. Happy guests are more likely to leave positive reviews and recommend your property to others, ensuring a steady stream of repeat bookings and building a strong reputation for your rental.
Home Staging is the key to unlocking higher rental income for your property.
Remember: staging a home is not a cost, but your best investment. It offers the highest Return on Investment (ROI)
you can achieve.
Your home is generally your biggest investment and investing in home staging will help maximize your return on that investment.
Frequently Asked Questions
We will create a custom staging plan for your home and prepare our estimate accordingly. The absolute minimum investment for a STR's staging project is $1,500 and $247 for 1 hour consultation.
A down-payment of 50% is required the day the contract is signed. The balance is due one day prior to stage. Acceptable payment methods include credit card, check, zelle or cash. Tips are appreciated.
The process typically takes 4-6 weeks, depending on the size and condition of your property. This includes the initial consultation, design proposal, sourcing furniture and decor, implementation, and final touches.
We provide you a quote + we start with an in-home Home Staging Inspection to examine the space, flow, and overall feel of the home. Once you choose to proceed, we will draft the contract for staging, and schedule the staging&install date.
Partial Staging and Styling can focus on specific areas of your property that need enhancement, such as the living room, kitchen, bedrooms, or outdoor spaces. We work with you to identify the most impactful areas to improve.
Partial Staging projects can typically be completed within 2-3 weeks, depending on the scope and complexity of the work. This includes the initial consultation, design recommendations, and styling session.
While we will follow the general style desired for the property, the goal of staging is to attract the highest number of potential guests. This is not an interior design project but a strategic styling to maximize appeal. The Staging Sarasota Team will select the furnishings and decor based on the given budget to ensure the best results.
I completely understand. Contact us for a complimentary consultation and discover the potential of your property!
Still on the fence?